You’ve worked hard to build personal relationships with your clients. Some of them you see so frequently that you’ve come to know them like friends. Others are brand new, and you want to establish that kind of close rapport. One way to do that is to note people’s birthdays and pay attention when they tell you a special occasion is coming up, like a wedding, an anniversary or the birth of a child. Then when the time comes, about a week before the actual date, send them a homemade greeting card. Bereavement is also an important time to send a personal message. You don’t have to be able to draw or paint – just use the software that comes with many packages of greeting card paper, which also includes envelopes.

Order discount greeting card paper with your regular discount office supplies, and you’ll always have some on hand so that you can let your client know you’re thinking of them. They’ll appreciate that kind of individual care, and you’re more likely to retain and grow that business relationship. It’s such a simple thing – take ten minutes to create a highly personal greeting card with your own tailor-made message inside. If you have plenty of greeting card paper in stock with your regular discount office supplies, you’ll always be ready to recognize your client’s special day.